Instagram is rapidly turning into a point of convergence for brands hoping to utilize social networking to associate with present and potential new clients—and all things considered.
Of the other social media platforms, Instagram is the hottest and most demanding one among the youngsters, entrepreneurs, business folks, professionals and et al. Because of its stunning demographics, and piercing rising growth trajectory Instagram owns around 300 million active users with no single sign of down factor. Brands across the equator dive themselves into the Instagram platform to lift their brand engagements, promotions and inbound traffic heavily.
Empowering client produced content as a component of your challenge will help you achieve more individuals. The individuals who don’t follow you as of now will be presented to your Instagram account through a post made by one of their friends, which is a powerful method for building trust with new followers. Most of the leading brands have effectively utilized Instagram contests to entwine the online and offline presence of their clients.
Jessica Lauria, Director of Brand Communications Chobani: “Instagram is a great platform for Chobani. It allows us to show how people actually use our product and inspires new ways to savor.”
Rachel Jo Silver, Director, Social Marketing & Content Strategy, Birchbox: “Instagram has been an incredibly effective engagement-driver among our current customers.”
The hashtag is a symbol or code that allows search engines to find and segregate the messages, keywords integrated within the source – say for when it is Instagram for pictures.
Once after tagging the post with the hashtag (#), others could be able to see tap the hashtag to view the page showing all the components: photos and videos posted there. And things to remember are that:
Hashtags can be used in every single of the post, for example, hashtag can be inserted in the picture that one posts on the page.
For example: #Picture of my #favorite coco cola with my #friends